How to Use Google Business Profile to Get More Customers in 2024

It would be best if you had a robust retail presence and an optimized Google. Google business profile is perfect if you want your business to succeed in 2024. Google is one of the most widely used websites and has more than 92% of the search engine market share. A professional profile on the website can help you find and attract new clients and increase your sales to a great extent. If you need to know what to do with Google or how to use it for your search engines, then you can get in touch with experts at a Digital marketing company in Pune.

Google business profile allows companies with physical locations to publish a free business listing with their product address, service details, and photos on their website. When you hire experts for website development ,they can help you list your business online, and this will help the company increase its reach as their information might not just show up in Google search but also on Google Maps besides Google shopping. Online companies cannot publish a Google business profile. They can instead use Google Analytics and Google Ads. But if you are a restaurant retail owner or a hotel, then here are a few things Google business profile account can help you with

Get Discovered in Google

No other search engine is generally used as much as Google. A Google business profile profile will help customers find you and increase your web and foot traffic, and it will also improve your local SEO. It is the only reason you should hire a digital marketing agency in Pune, as the experts here will help you get your website discovered by Google. It is impossible for you to do everything DIY as only experts have the optimum knowledge.

Control Online Business Information

Whatever changes your business goes through, you can conveniently update them for the customers to see on the Google business profile. When you go for an seo service in pune, you can stay updated about all the changes online as at times, It is impossible to do everything all by yourself.

How Can You Set up a Google Business Profile?

A Google My Business profile allows you to view insights, manage messages, create ads, and more. Before optimizing your Google business profile, you just need to set up one. If you need to learn how to set up a Google business profile page, then you can hire a Digital marketing company in pune and they will help you with the process.

• >Firstly, you need to log into Google business profile manager.
• You need to enter the name of your business.
• Besides that, you have to enter the location. Next time you have to fill in all the contact information.
• Additionally, it would be best if you verified the business, and Google will send you a postcard to confirm the physical location.
• Personalize the profile with your business subscription, business hours, messaging preference, and a lot more.

How Can You Optimize Google Business Profile

Setting yourself apart from the competition is challenging, but by following the tips and tricks, you can optimize Google business profile .

Complete all the Elements of the Profile

A complete business profile appears entirely professional and reputable, which will help in improving the number of people visiting and buying from you. Additionally, complete profiles allow Google to match you more accurately with the searches, which will help your relevant score. One of the most valuable pieces of information in your profile is what type of product or service you offer besides the address and opening hours. Anytime you make a change to the opening hours, make sure you update the while and keep it as accurate as possible. If you need to learn how to complete the business profile, then professionals offering web development can help you with the same.

Verify the location

Just like your social profiles and official verification adds a lot of credibility and trust. Besides that, it also improves the distance score and increases the likelihood that your business is showing up in the local search result, so if you still need to verify the location, ensure that you do so today. You can verify the site easily by connecting with the Digital marketing company in pune as they know how to make things easy on Google business profile .

Add Some Authentic Images and Videos of the Business

You have probably quoted or said that pictures are worth one thousand words, and Google indeed agrees with that. Business profiles with images get more clicks and requests for directions, which is the only reason images of the store or restaurant interiors, team members, menus, and meals are essential for your business’s success. Additionally, you can always upload professional photos and videos to Google business profile website. You should use the same images for the logo and cover photo as on the social media profiles to improve brand recognition. If you find it challenging to upload some images and videos of the business, it is high time for you to hire seo service agency, as they can help you add some authentic images and videos.

Include Some Keywords in the Profile

SEO keywords allow your clients to find you and improve your relevance score at the same time. Instead of guessing what your customers are searching for, you can use some tools like Google keyword planner to understand which words or terms people use when looking for your business. Once you have a list of relevant keywords, you can insert them in the description naturally.

Encourage and Answer Google Business Profile Reviews or Queries

As previously mentioned, reviews are essential to business success. They improve Google’s ranking also, helpful reviews can help attract more clients because people trust the opinion and feedback of other people. You can do that by just adding a review request link copied from the share review from the bottom of the dashboard.

Hence these are some tips and tricks that you can use to optimize Your Google business profile page.

Providing Accurate Online Information for Customers

The first step in attracting customers is providing accurate and detailed information about your business. Ensure your business name, address, phone number, and hours of operation are correct and up to date. This helps potential customers find you easily and know when you’re available. Also, regularly update your profile with any changes, such as new products, services, or special hours during holidays.

Building Trust

A well-maintained Google Business Profile builds trust with potential customers. Encourage satisfied customers to leave positive reviews and respond to them promptly. Address any negative reviews professionally and constructively. High ratings and positive feedback make your business look reliable and trustworthy.</

Use Google Posts Actively

Google Posts are a great way to share updates, promotions, events, and news directly on your Google Business Profile. Regularly post engaging content to keep your audience informed and interested. This can drive more traffic to your profile and ultimately to your business.

Have Informed Conversations with Business Messages

Google Business Profile allows you to communicate directly with customers through Business Messages. Enable messaging to answer inquiries quickly and provide personalized customer service. Prompt responses show customers that you value their time and are eager to help.