What Does a Content Marketing Manager Do?

The practice of content marketing has been around for several years; it has only started to come into its own as a recognized and respected form of marketing in the past ten years as the practice has proliferated globally, with the introduction of content-centric staff within the corporate marketing companies. Among the most common new titles people today see is the content marketing manager. As for Google trends, the term content marketing manager was searched more in 2013. Interest in this new role rose steadily over the following two years and has remained entirely steady since 2015. When you connect with experts at a digital marketing company in Pune, you can get in touch with a great content marketing manager who can help you with all types of content, and your website can rank in the top results of search engines like Google.

The Role of A Content Marketing Manager

A content marketing manager is mainly responsible for managing the company’s marketing operation content and the overall success of the content marketing initiatives. They guide the content marketing strategy, facilitate ongoing content planning and manage day-to-day content creation besides editing and promotion. They also create a report on the results of each content they take part in the marketing initiative. If you cannot do all these tasks by yourself, you should hire a digital marketing company in pune that can help you with a content marketing manager, who will create content for all your needs.

The Responsibilities of A Content Marketing Manager

Research and Competitor Analysis

The critical role of a content manager is to successfully carry out the business content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. It is impossible to create compelling content without initial research. If you cannot create content with the perfect research, then you can be stress free as a digital marketing agency pune has your back. The research done by the content manager helps understand the target audience better and decide what type of content to create and which topics to cover. The research might include analyzing the competitor’s content messaging and distribution strategies, as well as identifying the target audience and the key demographics’ interests and online behavior. They also facilitate internal stakeholder interviews to identify the business objectives besides subject matter experts. 

Preparing Content Marketing Plans 

After the initial research is done, the content marketing manager can start working on one or several content marketing plans. Depending on the size of the company and the scope of the offering, several content marketing plans would be needed to define the strategy and strategic execution for the individual brands. Suppose you find it challenging to prepare a content marketing plan. In that case, there is nothing to worry about, as things are easy when you hire digital marketing experts and they can help you connect with the best content marketing manager who will help you create the marketing plan. Every content marketing plan should be informed by the overall content marketing strategy. It should define the exact objectives for the initiative and identify how the content manager will achieve the objectives with the content. The content marketing plan must include specific, measurable goals with a timeline to meet them. It should also have a general budget with estimates. The content marketing manager might also create individual content marketing plans for specific campaigns and an overall plan for the set time or a combination of both. 

Creating An Editorial Calendar

Once the content marketing plan has been out, the content marketing manager can plot the deadlines for creating the content publication promotion on the calendar so the entire marketing team can glance at what content is planned for the coming week. Having a visual editorial calendar helps the content manager align content publication promotion with important dates. Besides content, it is also essential for you to hire a SEO Service Agency as these experts work hand in hand with the content marketing manager, and they can produce the best content.

Content Creation

Once the content plan has been created and approved by the important stakeholders, it is time for the content manager to make the content actual. The content marketing managers  also offer SEO so you can be assured that things are on the right track. You need to know that not all content managers will physically produce and publish every content. Several content managers would be dictating production workflows and overseeing just a team of creatives. It is essential that your content manager has excellent writing and editing skills as they hold the ultimate responsibility for what is finally published. Besides researching and writing content, the content marketing managers might need to source photographs and illustrations that go along with the written content format content and also add a meta description.

Search Engine Optimization(SEO)

It is not enough for online content to read well and be free of all the spelling and grammatical errors as content marketing managers should also have search engine optimization skills to ensure that web researchers can find the content and then it appears on the first page of Google. Besides SEO, it is also essential for the content marketing manager to produce social media content. If the content manager cannot have social media content, you need to hire experts offering social media marketing agency in Pune. These experts will take care of all the social media platforms which are majorly used by your target audience.

Editing and Ensuring Adherence To The Style Guide

When the content marketing manager has a team of writers to manage, editing and proofreading skills are essential. It is vital to maintain a consistent brand voice and content, which can be challenging when there are different writers working on the content. A style guide is essential for this reason. The content marketing manager should create this style guide which might include information about the brand personality, punctuation, writing styles, and grammar preferences. 

In short, you need digital marketing experts by your side as they  have a team of content planners and marketing managers; they will help you with all the strategies and other elements that go into the marketing plan.